Learn to structure your website content for better SEO
How you structure your website content is one of the keys that ensures your on page SEO is a success. Here are a few tips from Tech-Line on how to organize your content correctly that will score you points with the search engines:
- The length of your articles – gone are the days when a 300 or 500 word article was enough. In the post Panda era, 1000 word plus articles are the new standard. Make your content interesting and readable with plenty of sub headlines, bullet points, images and video so that it is user-friendly.
- Use unique content – duplicated content is a big no-no, so avoid PLR (public label rights) articles that everyone has access to. Using your own knowledge of your Sacramento business, you can develop interesting and original articles, but if you unable to do this, then invest in a quality article writing service to produce your unique content for you.
- Keyword density– its best to keep your keyword density low at about 2% to 4%. This means that your keyword should appear no more than 2 to 3 times for every 100 words of text. If your over-stuff your keyword in the text, titles, Meta tags and alt tags, it can do you more harm than good.
- Internal backlinks – be sure to create internal backlinks on all your own content. This means that you make interconnecting links from one page to the next page on your site, especially from your home page to the inner pages. This teaches the search engines that all the pages on your site are related to each other and improves your search placement.
- Keyword placement– when writing an article, it is very important to place your keyword in strategic areas:
- In your main title
- In your first sentence, preferably towards the beginning of the sentence
- 2-3 times in the body of the text especially in sub-headlines
- In the last paragraph
- Outbound links– it is equally important to have at least one outbound link in every article. An outbound link is a link to an external website from your site. The best types of outbound links are to high Page rank sites with a lot of authority and trust such as websites run by universities, government agencies and media outlets. All you need to do is find an article on these sites that is related to the content on your site and link to it.