Search Engine Marketing Steps and Procedures

SEO Steps We Follow

The TLC strategy for a successful SEO campaign

SEO means investing in a longer term vision. At least two months are needed before a desirable result can be achieved.

Step 1: determine web site goals (first month)
• activation of visitor analytics (if not present)
• identify the target audience for your web site
• define the commercial goals for your web site

Step 2: audit web site for search engine friendliness (first month)
• technical analysis (find SEO errors that cause penelties)
• content analysis (copywriting)
• website structural analysis
• determine best-practice SEO methods

Step 3: keyword research - starting situation for the project (first month)
• research into search terms (synonyms, combinations, spelling variations, long tails etc.)
• research and analysis of search value by search term
• research and analysis of competition value by search term
• research and analysis of availability by search term
• advise + select search terms and phrases
• initial report with search engine rankings before SEO efforts
• start AdWords and negative words for PPC implementation

Step 4: web site optimization and submission (second and third months)
• source code optimization and error detection
• structural optimization (page structure / menu structure / content)
• content optimization (links + web copy) and interlinking
• technical optimization
• development of landing pages (design or re-design)
• editing landing pages for effectiveness
• manual resubmission of web site to the top search engines
• basic strategic link building and interlinking
• video marketing and social networking

 
Step 5: SEM building and maintenance (third to twelfth months)
• monthly monitoring of your  search engine positions
• monthly analysis of your visitor statistics
• constant maintenance of web site and landing pages to maintain results
• technical SEO consultancy for your internal IT and/or web agency if they make changes to the site
• phone helpline and help-desk support
• manipulation of tactics like web 2.0, blogs and article marketing

Why TLC is the right choice

There are a number of reasons why you should opt for Internet Biz Results

The first reason is experience. We have been Internet hosting, site design and SEM (Search Engine Marketing) for over 12 years (since 1997)

The second reason is specialization. As an SEM company we are 100% focused on online marketing services. We're proud to say that our services produce a noticeable increase in the number of high-quality leads.

The third reason is ability to produce high-quality content. We have a long list of references from companies who have been putting their faith in us for a number of years. We have professionals who are busy every day tracking developments in the SEO market for all our customers.